APM

Welcome to the Algebraic Principles of Marketing page.

__**Textbook:**__ Marketing Essentials (Green Cover)

Marketing Essentials Online Textbook Resource: [|www.marketingessentials.glencoe.com] Access Code for Student online text: D9C77C6DE6

Score Website Link: [|Score Website] Business Plan Templates and Financial Spreadsheets This site includes templates for business plan, including financial statements, start-up costs, and Costs of Goods Sold (COGS).

Small Business Administration website: [|Small Business Administration] This website offers a wealth of information regarding small business topics.

__**Helpful Downloads:**__ Course Outline:

Cornell Notes Template:

Example Business Plan Template:

Example Spreadsheets for Business Plan:

__**Career and Technology (CTE) Algebraic Principles Syllabus**__

Course Title: 04320-1 Algebraic Principles of Marketing 1st Semester 04321-1 Algebraic Principles of Marketing 2nd Semester

__***Prerequisite: Marketing 1 and 2. Elective course for grades 11 through 12.**__

Room: 106 – Computer Magnet Hallway, Main Floor at TJ

Instructor: Matt Nicolo Office Hours: 7:00 – 7:25am, Lunch Period, and during 8th Period. Contact Info: Classroom phone (720) 423-7031 School Main (720) 423-7000 (720) 423-7047 Fax E-mail matthew_nicolo@dpsk12.org Websites: [|www.tjjournal.com] [|www.deca.tjjournal.com/]

__**Course Description: (DPS Syllabus available)**__ This course is based on the Denver Public Schools Mathematics Content Standards and emphasizes math concepts and ideas embedded in the CTE curriculum. The students learn math application skills necessary in the business world as they work on small and large group projects. Students will demonstrate mathematical achievements on traditional and non-traditional assessment tasks. All lessons incorporate algebraic thinking, communication skills, and the use of appropriate technology used in the business world (graphing calculators, computers, internet, etc.). This course enables the student to demonstrate the use of algebraic principles as they would be used in day to day marketing functions. Class will count as 4th year Math elective credit.

__**Fees:**__ All students involved with Algebraic Principles must be a member of DECA, and therefore will be required to pay the membership dues for the year. The cost for this year’s membership will be $40.00 and this will include all National, State, and Local membership dues (includes a Chapter T-Shirt).
 * All fees (Cash or check only) must be paid to Mr. Nicolo. Please make checks payable to TJ DECA. If there are financial challenges with this fee please contact Mr. Nicolo via e-mail to set up a payment plan. Receipts will be given on request.

__**Class Rules:**__ Students will adhere to the current DPS and Thomas Jefferson general student conduct and behavior expectations, as well as the attached Business Department student expectations, guidelines, and rules.

__**Grading Policy:**__ All points will have an equal weight, meaning a point on a test is the same weight as a daily participation point. We will use the standard grading scale of: 90 – 100% A 80 – 89% B 70 – 79% C 60 – 69% D Below 59% F

__**Participation Points:**__ Students will earn 5 points daily based on the following criteria – being on time, being prepared for the class, participating in a productive manner, and following the class rules stated above. Students will lose their points for absences, being late, not participating or for failing to follow class rules. A student may “make-up” their participation points from excused absences or excused tardies during Office Hours on Wednesdays.

__**Make-up and Late Work:**__ Excused Absences – the student will be allowed one day for each excused day, plus one extra day to complete missing assignments or tests. Late work will be assessed a 50% penalty the first day, dropping an additional 10% for each day it is late (Maximum 1 week). Students must pre-arrange any delay in coursework with Mr. Nicolo to avoid penalties.

__**Course Syllabus and general course content:**__

I. Entrepreneurship and Financing (Chapter 33 – 36) a. Equity Capital (AGP Lesson #1) b. Debt Capital (AGP Lesson #2) c. Collateral (AGP Lesson #3) d. Financial Statements e. Start Up Costs f. COGS g. Gross Profit h. Business Expense i. Income Statements

II. Market Research (Chapters 28 & 29) a. Types, Trends, Limitations b. Media Research c. Trends d. Designing and Conducting Research e. Collecting and Interpreting Market Information

III. Purchasing (Chapters 23 – 27) a. Role of the Buyer b. Purchasing Function c. Price Planning d. Price Plan Factors e. Return on Investment f. Break Even Point g. Supply and Demand h. Unit and Pricing

IV. Distribution (Chapter 21 & 22) a. Channels b. Physical

V. Business Plan - *Year Long Project* a. Score templates (www.score.org ) b. Elevator pitch c. Executive Summary d. Start-up (Turn key Operation) e. Product development f. Marketing/Advertising g. Ribbon Cutting Day (Grand Opening to the public)


 * DPS Syllabus (Included in attachment PDF) differs on the topic of pre-requisites (None). TJ requires students in this course to have taken and passed Marketing 1 and 2.

__** General Rules: **__

- NO FOOD, DRINK, GUM, CANDY or any other digestible items will be allowed in the room at any time.

- Cell phones, I-pods, and/or headsets are not to be brought into the classroom. Any such device seen or heard by the teacher will result in the item being taken from the student and given to the student advisors.

- Respect persons, property, and self at all times.

- Any “horseplay” of any kind will be dealt with immediately and depending on the severity of the infraction, may result in being dropped from the class.

- Any damage to the facilities or equipment in this room due to gross negligence on the student’s behalf is the student’s responsibility and he/she will be required to pay for all damages incurred.

- CHEATING, COPYING, FILE TAMPERING: Any student caught cheating, copying, or tampering with another students files without permission from the teacher will forfeit their participation points for that day AND the student will be subject to the applicable disciplinary actions: o Referral o Suspension o Expulsion

- SYSTEM TAMPERING: Should a student decide to explore inappropriate web-addresses, access the computer/ internet without permission from the teacher, communicate through e-mail or any other computer generated means without teacher permission, or TAMPER with the system in any way; the student will forfeit their participation points for that day from their term grade AND the student will be subject to the applicable disciplinary actions: o Referral o Suspension o Expulsion

- Games: any student caught playing games without teacher permission will result in a removal from computer use for a set period of time AND forfeiture of daily points.

- SWEAR JAR: foul language will not be tolerated at any time while in this classroom. If a student should blurt out an expletive, the following will be implemented: For each foul word the student will deposit $1.00 to the swear jar (*all monies collected will be donated to the school treasurer for use in the school’s general fund) OR student will forfeit daily participation points OR student will perform physical payment (Choice of 25 push-ups or 2 minute wall sit)