Summer+Assignments

=**Summer Homework Assignment: 2017-2018 School Year**= __**For all Marketing, Algebraic Principles of Marketing, School Store and Business Law prospective students:**__

As you joyfully travel and enjoy your well earned summer vacation, I want you to notice how different companies use their "Logo" and "Branding" to communicate with you, "The Consumer", about their product or service. I also want you to take notice of company risk, liabilities, and advertising tactics used by your chosen company. We will be discussing these topics during the 1st week of school in your respective class.

__**Key Vocabulary Terms you should be able to define:**__ PRODUCT SERVICE BRAND LOGO LIABILITIES RISK ADVERTISING MEDIA

__**Choose a company (Ex: McDonald's) and write a 1-2 page paper (5 paragraphs) using the following prompts:**__ 1.) What company did you choose and what __**PRODUCTS**__ or __**SERVICES**__ do they provide? What makes them unique? (One Paragraph) 2.) How and where is the __**BRAND**__ or __**LOGO**__ displayed? Is it everywhere or just in specific locations. Explain with detail. (One Paragraph) 3.) Is there a "common theme or message" surrounding the __**BRAND**__ or __**LOGO**__? Explain with detail. (One Paragraph) 4.) What types of __**LIABILITIES**__ do you see the company having to prepare for in regards to __**RISK**__? Explain with detail. (One Paragraph) 5.) What kind of __**ADVERTISING**__ does your location provide and what are the types of __**MEDIA**__ (TV, Radio, Print, Web Based or Social Media) do they use to get their message to their customers? Explain with detail. (One Paragraph)

Enjoy your summer and hopefully this assignment will "Open your Eyes" to the world of Marketing and Business Law. Be safe, have fun, and see you in August SPARTANS!!!!